Our Projects
Under One Roof Expo
and Summit 2024
The inaugural Under One Roof Expo & Summit, held on December 12-13, 2024 at Landmark Building, brought together construction industry leaders, innovators, and experts for two days of networking, learning, and collaboration. Ireme Creatives was honored to partner with Mr. Roof to create an unforgettable event experience by delivering comprehensive brand, content, and social media solutions.
Client
Mister Roof Rwanda
Service
Brand Identity, Graphic Design, Social Media Management, Content Creation
Year
2024
Location
Kigali
Creative Brief
Project Objectives
Our social media campaigns, designed to amplify event visibility, showcased the event’s highlights and built anticipation. Posts showcasing the vibrant exhibition and key industry discussions drove the most engagement. The strategic combination of visually appealing designs, captivating videos, and interactive stories ensured attendees remained connected and engaged throughout the event.
Success Metrics
Brand Visibility: Creation of a unique and memorable brand identity that stood out in the construction industry.
Social Media Growth: Achieved significant follower growth across Mr. Roof’s platforms, with Instagram gaining over 500 new followers in less than three weeks.
Engagement Rates: Increased audience interaction compared to previous months, with thousands of impressions and shares.
Content Reach: High-performing posts, videos, and stories that collectively reached over 550,000 viewers.
Attendance: The Expo attracted a large audience, including industry professionals, businesses, and media houses, surpassing initial participation expectations.
